Sample Works

EFFEN Campaign

For my BOLD Agency course, I was paired up with a partner to create an ad campaign with the copywrite idea "How Women Over 35 Can Look Younger." We decided one of the best products that make women feel confident and flirty is alcohol and we chose Effen Vodka because of how creative their international campaigns already are. Not only did we use the original copywriter, but we decided to come up with our own to provide the audience with another option.

SWOT Analysis

Creating a SWOT analysis was definitely a challenge, but working alongside my classmate to discuss ways to create better content for Bon Appetit was knowledgeable and quite fun. We worked together to create #BonChance [translated: Good luck]. This hashtag can be used by readers and viewers of Bon Appetit that create their own twist on a recipe Bon Appetit has featured on their site, magazine, or Youtube channel. Click on the #BonChance for full analysis.

Social Media Branding

Working with the BOLD Agency, we are in charge of building a brand for Clutch Burgers. Personally, I was in charge of creating the Instagram Highlights and adding in any content relevant to those highlights. Not only creating highlights and adding content but also assisting with copywriting for their pictures and Instagram stories.

Client Media Alert 

During my time at Thr33fold, I drafted a media alert for Guzman Energy announcing their Solar Array release in Eagles Nest, NM. With minimal guidance, my draft was later sent out to numerous media outlets in New Mexico as well as the Miami area. Below you will also see the press release that went along with this media alert which I also drafted and published. 

Client Press Release

Influencer/Blogger Pitch

Another skill I gained in my time at Thr33fold is pitching to potential influencers, potential clients, and media publications. Here you will see I have drafted a pitch to "mommy blogger" Foodie Crush. After extensive research, I managed to find similar ground with her blog posts and related that in my pitch to her along with her blog post link included. Although this pitch was never sent out, I received a lot of praise over how well written, relatable, and easy going it is.